How Credits Work
Credits are the unit we charge for any AI work performed inside the platform. One credit roughly equals one billable AI action; bigger actions consume more. Baseline rate on recharge is 1 credit ≈ $0.10 USD; subscriptions and larger top-ups give better effective rates.
What credits pay for
- Text generation — posts, ad copy, briefs, captions (typically 1–3 credits)
- Image generation — banners, ad creatives (5–20 credits)
- Agent intelligence — research, optimization passes (8–50 credits per cycle)
- Underlying LLM calls across providers (OpenAI, Anthropic, Google) — no API keys required
Where credits come from
- Free trial — 14 days, 50 credits, no card required
- Subscriptions — Starter $10 → Business $400 monthly; credits roll over up to 2× your monthly grant
- Recharge — any amount from $5 to $1,000; never expires
- Auto top-up — opt in so generation never blocks
See the Plans, Credits & Top-Ups guide for the full pricing table and the Automatic Top-Up guide to never run out.